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This web site paradigmequipment.com has the following in the homepage, "Dont be left out in the cold this winter." Our analyzers noticed that the webpage also stated " Bring in your generator for a preventative." The Website also said " Or, call us today for parts at a great price and do it yourself. For used equipment specials visit. Please visit us at www. Welcome to PARADIGM EQUIPMENT SALES, INC. Your one stop shop for quailty products and services for construction and home. Our parts department is open to the public too. Let us help you find the parts you need. See our products page for a complete line." The website's header had retailer as the most important optimized keyword. It is followed by store, electronics, and electronic which isn't as highly ranked as retailer. The next words paradigmequipment.com used was appliances. shop was included but might not be understood by search parsers.